Best Practices for Creating Your Own Content

Have ever been tasked with creating content from scratch? If you have, you know it can be quite daunting. We often think the creative brainstorming part of the process is the most difficult aspect, but sometimes the logistics and legal technicalities can be even tougher to conquer. As someone who has been creating different forms of published content for over four years now, I’ve learned the ins-and-outs of this somewhat tedious process. Here are my tips that will (hopefully) guide you in the right direction. Continue reading

Social and Digital Promotion: Which Channel is Right For You?

Attention all entrepreneurs! Have you recently thought of this new awesome product or service, but now you’re completely stuck on how to promote it? Well first of all let me say, good for you! Second of all, don’t freak out just yet. You may have heard time and time again about the power of digital marketing and how it can morph your business presence on a global level. This can be true, but it’s also dependent on many factors. Graphics and copy are key in any successful marketing or advertising venture, but beyond that, the actual channels you use to advertise on are just as important! Not only can you get closer to your target audience, but you can also successfully target them through a cheaper alternative to traditional advertising. So, which social channel or digital medium is right for you? Well let me walk you through your options… Continue reading

The Best Visual Social Media Platforms

The human eye is fascinating, despite its many imperfections. Our eyes allow us to read, pay attention to details and take in all the beauty that life has to offer. I myself am a visual learner. I have a much easier time understanding when I can visualize the process or example of the concept at hand. I believe this has a lot to do with my interest in art and design. Even though many social media platforms focus heavily on communication and text, many are also visual-centric. Ironically, these platforms are the ones that also make me a happier and more optimistic person. Out of all of the visual platforms that exist, here are a few of my favorites. Continue reading

Teach Yourself

If you’re a Parks and Recreation fan, you’ve heard of the phrase “Treat Yo Self!”, which has been made famous by the larger-than-life characters Tom (Aziz Ansari) and Donna (Retta). Every once in a while, these two characters would celebrate “Treat Yo Self!” Day, by pampering themselves with an overall disregard for potential consequences. We’ve all had a day where we treated ourselves in order to counteract the negatives in life. While I believe we all need days where we treat ourselves, I also believe we need days where we teach ourselves. If you read last week’s blog post, you know that it’s a great time to immerse yourself in the digital world. Part of this means that you have the tools to explore new things and learn new skills. Below I have listed some of the resources that allow you to do this. Continue reading

Key Points from Social Media Day San Diego (#SMDAYSD2016)

I had the privilege of attending the Social Media Day San Diego 2016 conference a couple of weeks ago and learned a lot about social media and what’s in store for marketers in the upcoming year. After ten and a half hours at the Marriott in Downtown San Diego (which is absolutely beautiful inside), I learned 3 key points: prepare yourself for live video because it isn’t going anywhere, Snapchat will soon be widely used by companies, and it’s time to create value-centered relationships with your consumers! Continue reading