Lights, Camera, CALL TO ACTION!

If you’ve ever taken a marketing or business course, chances are that you’ve heard of the elusive call to action! Just in case you’ve never heard of this term, a call to action (or CTA for short), refers to the preferred action you’d like your end user to take after consuming your promotional content. For example, have you ever clicked on an online advertisement and were redirected to a website page explaining the product or service in more detail? That page is typically referred to as a landing page in the digital world. Usually in the form of a static button, pop-up, or slider there’s an option to Buy now!, Learn More or Sign Up! There are TONS of other ones out there as well, but you get the idea. Those Buy now!’s are examples of CTAs. It’s literally calling on you, the potential customer, to act based on what you’ve been shown so far. In a hectic world full of ads in every single form of that you could imagine, CTAs are incredibly important for getting customer conversions. Where many people get stuck is when their CTAs become monotonous and boring. Well here are a few tips to get you out of that slump. Continue reading

The Importance of Digital First Impressions

Have you ever heard the saying, “Your first impression is your last impression”? I’m sure you have in some type of verbiage. Even though this may sound silly, it tends to be true.  Human beings judge other people and situations as quickly as they possibly can. I honestly don’t believe it’s out of malice, but out of our deep-seeded survival-oriented mindset. With that being said, there is a whole other level to first impressions as we’ve always known them. Now, there is the concept of a digital first impression. In a world of social media, working remotely, and conducting businesses solely online, your digital first impression means EVERYTHING. So many things have changed in the world of technology over the last few years, and it can be hard to keep up with what proper online etiquette should be. Since this post won’t always be updated regarding new standards in tech, I’ve decided to give you some broad and timeless guidelines to how you should present yourself on the virtual level. Here are the areas of the online world that you need to consider. Continue reading

Best Practices for Creating Your Own Content

Have ever been tasked with creating content from scratch? If you have, you know it can be quite daunting. We often think the creative brainstorming part of the process is the most difficult aspect, but sometimes the logistics and legal technicalities can be even tougher to conquer. As someone who has been creating different forms of published content for over four years now, I’ve learned the ins-and-outs of this somewhat tedious process. Here are my tips that will (hopefully) guide you in the right direction. Continue reading

Trial and Error Analysis: You Really Don’t Know Anything Until You Test It

I honestly can’t believe it as I’m saying it (or typing it I should say), but you are now reading my 100th blog post! Not only will my little pride and joy be turning two next month, but that’s 100 weeks of writing content, creating graphics, and sharing on social media. Before I go into further detail, I want to thank all of my followers and friends who continue to inspire me everyday! I personally have to admit, that I had many preconceived notions about blogging before I actually started. Well, I can tell you firsthand that I was proven wrong many times. Now the only way I was going to find out that I was wrong, was by actually being wrong. You can read industry best practices and take advice from consultants all day long, but at the end of the day YOUR data is where your particular truth lies. Don’t get me wrong, it’s best to start off by using the knowledge of other experts initially, but testing will optimize those findings even further! Let me explain what I mean when it comes to Haley Had a Little Blog. Continue reading

Things to Consider Before Setting Up a Website

In the digital world we live in, it’s been easier than ever to create your very own website. Don’t get me wrong, each and every website still comes with its own unique set of challenges and hurdles, but you don’t have to let that stop you. I’ve created a few sample sites for school projects, a side e-commerce project I’m working on, and of course this awesome little blog of mine! Trust me it’s so easy to abandon your website due to the overwhelming possibilities and customizations you’re faced with during the initial setup process. Well, let me give you a few steps that will help you stay focused and make consistent progress overtime! Continue reading

What One Year of Blogging Has Taught Me

I can’t believe I’m already able to say this, but tomorrow marks the one year anniversary of my first blog post! I honestly never envisioned myself as a blogger until that first post was published. I knew having a blog would be a plus when applying for jobs, but I never thought I was an “expert” in any particular subject area. Also, as it turns out, blogging on a consistent basis can be quite the commitment! So how did I end up with this website that I’ve devoted countless hours to? Well, it all started out as a portfolio site for a college class during my last semester at San Diego State University. We had to create a portfolio site on WordPress with a home page, about section, a resume and any work samples from our field-related courses. This website was originally created on the Journalism and Media Studies school’s intranet, but I had the option of exporting the site onto my own public WordPress site once I had graduated. I decided to do this mid-May of 2016, but felt like there was something missing. When I realized that WordPress gave me the option to having a blog site, I thought that I might as well go for it! I wrote my very first blog post, “So You’ve Graduated, Now What?”, and published it on May 25, 2016. It was this initial post that has paved the way for #WeeklyPostWednesdays. Since then, I’ve learned so many things about blogging and know that I have so much more to learn in the future! Continue reading