Best Practices for Creating Your Own Content

Have ever been tasked with creating content from scratch? If you have, you know it can be quite daunting. We often think the creative brainstorming part of the process is the most difficult aspect, but sometimes the logistics and legal technicalities can be even tougher to conquer. As someone who has been creating different forms of published content for over four years now, I’ve learned the ins-and-outs of this somewhat tedious process. Here are my tips that will (hopefully) guide you in the right direction. Continue reading

The Best Visual Social Media Platforms

The human eye is fascinating, despite its many imperfections. Our eyes allow us to read, pay attention to details and take in all the beauty that life has to offer. I myself am a visual learner. I have a much easier time understanding when I can visualize the process or example of the concept at hand. I believe this has a lot to do with my interest in art and design. Even though many social media platforms focus heavily on communication and text, many are also visual-centric. Ironically, these platforms are the ones that also make me a happier and more optimistic person. Out of all of the visual platforms that exist, here are a few of my favorites. Continue reading

Key Points from Social Media Day San Diego (#SMDAYSD2016)

I had the privilege of attending the Social Media Day San Diego 2016 conference a couple of weeks ago and learned a lot about social media and what’s in store for marketers in the upcoming year. After ten and a half hours at the Marriott in Downtown San Diego (which is absolutely beautiful inside), I learned 3 key points: prepare yourself for live video because it isn’t going anywhere, Snapchat will soon be widely used by companies, and it’s time to create value-centered relationships with your consumers! Continue reading