The Importance of Digital First Impressions

Have you ever heard the saying, “Your first impression is your last impression”? I’m sure you have in some type of verbiage. Even though this may sound silly, it tends to be true.  Human beings judge other people and situations as quickly as they possibly can. I honestly don’t believe it’s out of malice, but out of our deep-seeded survival-oriented mindset. With that being said, there is a whole other level to first impressions as we’ve always known them. Now, there is the concept of a digital first impression. In a world of social media, working remotely, and conducting businesses solely online, your digital first impression means EVERYTHING. So many things have changed in the world of technology over the last few years, and it can be hard to keep up with what proper online etiquette should be. Since this post won’t always be updated regarding new standards in tech, I’ve decided to give you some broad and timeless guidelines to how you should present yourself on the virtual level. Here are the areas of the online world that you need to consider. Continue reading

Ways To Sell an Experience

Have you ever bought a product simply because of the experience you thought it might give you and not for its actual features? Well, if you have you’re definitely not alone. It’s easy to see an ad and want to live the life of the people displayed in it. Whether they’re happy, carefree, successful, or demonstrating any other positive behavior, most of us want to BE them. Due to decades of untrustworthy companies overselling ordinary items, many of us are skeptical of products that simply don’t deliver. At this point in time, we believe in the power of people and lifestyles more than the physical benefits of a tangible item. So, are you a business owner wondering how to harness the power of selling experiences? Well let me give you a few ideas… Continue reading

Social and Digital Promotion: Which Channel is Right For You?

Attention all entrepreneurs! Have you recently thought of this new awesome product or service, but now you’re completely stuck on how to promote it? Well first of all let me say, good for you! Second of all, don’t freak out just yet. You may have heard time and time again about the power of digital marketing and how it can morph your business presence on a global level. This can be true, but it’s also dependent on many factors. Graphics and copy are key in any successful marketing or advertising venture, but beyond that, the actual channels you use to advertise on are just as important! Not only can you get closer to your target audience, but you can also successfully target them through a cheaper alternative to traditional advertising. So, which social channel or digital medium is right for you? Well let me walk you through your options… Continue reading

5 Tips to Help Turn Your Passion into a Reality

Many of us have hidden passions or ideas that drive us forward and give us hope. Unfortunately, many of us do not take full advantage of these awesome ideas, and slowly push them to the back of our minds while we continue on with our busy routine-packed days. Even though it takes time, money, and resources to transition over to fulfilling our passions full-time, it’s possible to make it happen! Even though I can’t give you advice on how to get a business loan or how to seek legal advice for SMBs, I can share with you my plethora of digital tools and personal experience! Continue reading

My Go-To Places for Inspiration

I have a confession to make… I’ve been feeling incredibly uninspired lately when it comes to just about everything. I typically pride myself on being a very creative individual, but at the moment I feel completely unmotivated to explore new ideas. Even though I know this feeling plagues everyone at times, it can be really frustrating. I’ve been especially frustrated, since I have to come up with a new topic every week for this blog, and lately that’s been much harder than it looks. Luckily there are so many different avenues of art and history to get amazing inspiration from. Here are a few of my favorites! Continue reading

The Best Visual Social Media Platforms

The human eye is fascinating, despite its many imperfections. Our eyes allow us to read, pay attention to details and take in all the beauty that life has to offer. I myself am a visual learner. I have a much easier time understanding when I can visualize the process or example of the concept at hand. I believe this has a lot to do with my interest in art and design. Even though many social media platforms focus heavily on communication and text, many are also visual-centric. Ironically, these platforms are the ones that also make me a happier and more optimistic person. Out of all of the visual platforms that exist, here are a few of my favorites. Continue reading

Diving into the Troll’s Den: My First Impression of Using Reddit

Being a digital marketer, I tend to pride myself in having an extensive knowledge of the most popular social platforms. When it comes to Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat, I have a pretty good grasp on what it takes to have an active and effective social presence. Then there’s Reddit. For those of you who have never heard of Reddit, imagine one large virtual forum made up of communities centered around every topic imaginable. For the end user, Reddit is a dreamland where all questions can be answered and all products can be honestly reviewed by your “peers”.  For marketers, Reddit can be a nightmare if not used properly. I’ve been looking more into Reddit at my job recently, since many of our target audience is active on there, but I’ve been starting to look into it for myself recently as well. After about a month of being an overall user, this is what I’ve learned so far. Continue reading