How to Maintain Moral Values in the Professional World

Have you ever heard the older generations complain about how rude and oblivious millennials and Gen-Z-ers are? Well even though you shouldn’t cast broad generalizations on a whole age group of people, they do have a point. Before you get defensive, please know that I too am a millennial. Even though I’m in my mid-20s, I attended Christian school for seven years of my childhood and worked in the service industry for six years of my young adulthood. Those might seem like random tidbits about me, but long story short it means I’ve been formally trained in the art of saying please, thank you, and I’m sorry. I probably over use these terms compared to the average human being due to the constant repetition over the years. Even though some might say that I’m too polite in certain situations, I have personally seen where it has helped me professionally and with each end customer I’ve ever interacted with. The problem in my opinion is that in modern times we’ve become so focused on new technology and innovation in the workplace, that we’ve lost touch with the human aspect of business. That may sound ridiculous, but many of the kind-hearted gestures associated with client relations are now considered to be “old-fashioned” or cliche. Well, I’m here to tell you that you can be both a modern business with up-to-date technology, while maintaining the familiarity of successful businesses in the past. I believe it all starts with these things: Continue reading

Ways To Sell an Experience

Have you ever bought a product simply because of the experience you thought it might give you and not for its actual features? Well, if you have you’re definitely not alone. It’s easy to see an ad and want to live the life of the people displayed in it. Whether they’re happy, carefree, successful, or demonstrating any other positive behavior, most of us want to BE them. Due to decades of untrustworthy companies overselling ordinary items, many of us are skeptical of products that simply don’t deliver. At this point in time, we believe in the power of people and lifestyles more than the physical benefits of a tangible item. So, are you a business owner wondering how to harness the power of selling experiences? Well let me give you a few ideas… Continue reading

Social and Digital Promotion: Which Channel is Right For You?

Attention all entrepreneurs! Have you recently thought of this new awesome product or service, but now you’re completely stuck on how to promote it? Well first of all let me say, good for you! Second of all, don’t freak out just yet. You may have heard time and time again about the power of digital marketing and how it can morph your business presence on a global level. This can be true, but it’s also dependent on many factors. Graphics and copy are key in any successful marketing or advertising venture, but beyond that, the actual channels you use to advertise on are just as important! Not only can you get closer to your target audience, but you can also successfully target them through a cheaper alternative to traditional advertising. So, which social channel or digital medium is right for you? Well let me walk you through your options… Continue reading

How to Harness That Creative Spark

It can happen anywhere. Whether you’re in the shower, taking notes in a long meeting, or waiting in line at Starbucks, you can have a creative idea suddenly creep into your mind. Even though these sudden realizations happen to many of us, most of the time we forget about them and are too busy to actually do anything with our newly found ideas. Now don’t get me wrong, sometimes these ideas shouldn’t be taken seriously or properly executed due to it not being a high-quality plan, but in other cases our ideas can be ground-breaking! It’s truly a shame when these are thrown out when they could have possibly changed the world as we know it. After having a few creative visions of my own that I never ended up pursuing, I recently decided to not let that mistake happen again. Here are a few of my pointers on how to properly execute these awesome thoughts. Continue reading

5 Tips to Help Turn Your Passion into a Reality

Many of us have hidden passions or ideas that drive us forward and give us hope. Unfortunately, many of us do not take full advantage of these awesome ideas, and slowly push them to the back of our minds while we continue on with our busy routine-packed days. Even though it takes time, money, and resources to transition over to fulfilling our passions full-time, it’s possible to make it happen! Even though I can’t give you advice on how to get a business loan or how to seek legal advice for SMBs, I can share with you my plethora of digital tools and personal experience! Continue reading

The Best Online Tools for When You’re a Small Business Owner

One of the biggest struggles for small business owners is having a big enough budget to fit your business’ needs. You may want an experienced graphic designer or a social media manager, but you might just not be able to afford those things yet. Well, I’m here to tell you to not stress out! Luckily there are many free online tools that can help you satisfy your marketing and administrative needs without having to hire multiple employees. Of course, it’s better to hire a professional for areas that are outside of your comfort zone, but it’s better to use these tools when you’re just starting out than risk running your business into the ground financially! I truly believe in teaching yourself all that you can instead of “hiring” a free intern (a.k.a. taking advantage of some poor college student who is lacking any work experience). Below, I list some of my favorite tools! Continue reading