Breaking Down The Difference Between Earned and Paid Advertising

I can’t believe another week has gone by so quickly! If you read last week’s blog post, it was about finding motivation and pushing through to achieve your end goals. This week I decided to bring it back around digital marketing for all of you small business owners and entrepreneurs out there! Whether you’re starting a new business or trying to become a new digital nomad, you’ll need to get down the basics of digital marketing (or at least until you can hire someone with the right expertise). In today’s digital landscape, there are primarily two different kinds of advertising to gain website traffic, brand awareness, and conversions. They are known as paid and unpaid (or earned). Now many of you might think, “Why would I pay for advertising if I can achieve the same results with unpaid?” Well, honestly it’s just not that simple. There are pros and cons to both approaches, but the best solution to having a thriving business or brand is to use a mix of each. So you know the drill! Let’s break it down a little further. Continue reading

What One Year of Blogging Has Taught Me

I can’t believe I’m already able to say this, but tomorrow marks the one year anniversary of my first blog post! I honestly never envisioned myself as a blogger until that first post was published. I knew having a blog would be a plus when applying for jobs, but I never thought I was an “expert” in any particular subject area. Also, as it turns out, blogging on a consistent basis can be quite the commitment! So how did I end up with this website that I’ve devoted countless hours to? Well, it all started out as a portfolio site for a college class during my last semester at San Diego State University. We had to create a portfolio site on WordPress with a home page, about section, a resume and any work samples from our field-related courses. This website was originally created on the Journalism and Media Studies school’s intranet, but I had the option of exporting the site onto my own public WordPress site once I had graduated. I decided to do this mid-May of 2016, but felt like there was something missing. When I realized that WordPress gave me the option to having a blog site, I thought that I might as well go for it! I wrote my very first blog post, “So You’ve Graduated, Now What?”, and published it on May 25, 2016. It was this initial post that has paved the way for #WeeklyPostWednesdays. Since then, I’ve learned so many things about blogging and know that I have so much more to learn in the future! Continue reading