5 Ways To Engage Your Online Following

For the most part, humans are incredibly social creatures. We make so many decisions based on others’ opinions, circumstances, and benefits. Can you guess what type of individual cares about the opinions and actions of others the most? That’s right, it’s business owners! Not only do business owners want their product or service to be successful, but there’s A LOT of money at stake. Nobody wants their brain child to be a total flop. Anyway, many businesses are either starting to migrate or are already based online. Either way, it’s obvious that most businesses need somewhat of a digital presence. So how on earth are they supposed to establish and interact with their customers and fans online? Well there are actually many options! Continue reading

Best Practices for Creating Your Own Content

Have ever been tasked with creating content from scratch? If you have, you know it can be quite daunting. We often think the creative brainstorming part of the process is the most difficult aspect, but sometimes the logistics and legal technicalities can be even tougher to conquer. As someone who has been creating different forms of published content for over four years now, I’ve learned the ins-and-outs of this somewhat tedious process. Here are my tips that will (hopefully) guide you in the right direction. Continue reading

Diving into the Troll’s Den: My First Impression of Using Reddit

Being a digital marketer, I tend to pride myself in having an extensive knowledge of the most popular social platforms. When it comes to Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat, I have a pretty good grasp on what it takes to have an active and effective social presence. Then there’s Reddit. For those of you who have never heard of Reddit, imagine one large virtual forum made up of communities centered around every topic imaginable. For the end user, Reddit is a dreamland where all questions can be answered and all products can be honestly reviewed by your “peers”.  For marketers, Reddit can be a nightmare if not used properly. I’ve been looking more into Reddit at my job recently, since many of our target audience is active on there, but I’ve been starting to look into it for myself recently as well. After about a month of being an overall user, this is what I’ve learned so far. Continue reading

Teach Yourself

If you’re a Parks and Recreation fan, you’ve heard of the phrase “Treat Yo Self!”, which has been made famous by the larger-than-life characters Tom (Aziz Ansari) and Donna (Retta). Every once in a while, these two characters would celebrate “Treat Yo Self!” Day, by pampering themselves with an overall disregard for potential consequences. We’ve all had a day where we treated ourselves in order to counteract the negatives in life. While I believe we all need days where we treat ourselves, I also believe we need days where we teach ourselves. If you read last week’s blog post, you know that it’s a great time to immerse yourself in the digital world. Part of this means that you have the tools to explore new things and learn new skills. Below I have listed some of the resources that allow you to do this. Continue reading

Why It’s a Great Time to Be Alive for a Digital Nomad

nomad

[noh-mad] n. a member of a people or tribe that has no permanent abode but moves about from place to place, usually seasonally and often following a traditional route or circuit according to the state of the pasturage or food supply.

 

Now that we know what a nomad is (courtesy of dictionary.com), what the heck is a digital nomad? Well according to Investopedia.com…

Digital nomads are people who are location independent and use technology to perform their job. Digital nomads work remotely (telecommute), which is now economically possible due to cheap internet access, smartphones and voice over internet protocol (VoIP) to keep in contact with clients and employers.

 

If you’ve ever had an idea that you felt set you apart from the crowd, now is your time to act on it! You can easily become a digital nomad due to some of the factors that I have listed below. Continue reading

Reasons Why I Love Twitter Chats

What if I told you that there are online communities full of people that will answer your questions in 140 characters or less? Also what if I told you that you can stay in your pajamas and eat Chipotle at the same time? Well these places are called Twitter chats and I have recently developed a passion for them. Not only can you connect and communicate with other experts in your field, but you can also get valuable feedback on questions you’ve always had. Let me break down some of the benefits in more detail! Continue reading