Lights, Camera, CALL TO ACTION!

If you’ve ever taken a marketing or business course, chances are that you’ve heard of the elusive call to action! Just in case you’ve never heard of this term, a call to action (or CTA for short), refers to the preferred action you’d like your end user to take after consuming your promotional content. For example, have you ever clicked on an online advertisement and were redirected to a website page explaining the product or service in more detail? That page is typically referred to as a landing page in the digital world. Usually in the form of a static button, pop-up, or slider there’s an option to Buy now!, Learn More or Sign Up! There are TONS of other ones out there as well, but you get the idea. Those Buy now!’s are examples of CTAs. It’s literally calling on you, the potential customer, to act based on what you’ve been shown so far. In a hectic world full of ads in every single form of that you could imagine, CTAs are incredibly important for getting customer conversions. Where many people get stuck is when their CTAs become monotonous and boring. Well here are a few tips to get you out of that slump. Continue reading

The Best Online Tools for When You’re a Small Business Owner

One of the biggest struggles for small business owners is having a big enough budget to fit your business’ needs. You may want an experienced graphic designer or a social media manager, but you might just not be able to afford those things yet. Well, I’m here to tell you to not stress out! Luckily there are many free online tools that can help you satisfy your marketing and administrative needs without having to hire multiple employees. Of course, it’s better to hire a professional for areas that are outside of your comfort zone, but it’s better to use these tools when you’re just starting out than risk running your business into the ground financially! I truly believe in teaching yourself all that you can instead of “hiring” a free intern (a.k.a. taking advantage of some poor college student who is lacking any work experience). Below, I list some of my favorite tools! Continue reading

What One Year of Blogging Has Taught Me

I can’t believe I’m already able to say this, but tomorrow marks the one year anniversary of my first blog post! I honestly never envisioned myself as a blogger until that first post was published. I knew having a blog would be a plus when applying for jobs, but I never thought I was an “expert” in any particular subject area. Also, as it turns out, blogging on a consistent basis can be quite the commitment! So how did I end up with this website that I’ve devoted countless hours to? Well, it all started out as a portfolio site for a college class during my last semester at San Diego State University. We had to create a portfolio site on WordPress with a home page, about section, a resume and any work samples from our field-related courses. This website was originally created on the Journalism and Media Studies school’s intranet, but I had the option of exporting the site onto my own public WordPress site once I had graduated. I decided to do this mid-May of 2016, but felt like there was something missing. When I realized that WordPress gave me the option to having a blog site, I thought that I might as well go for it! I wrote my very first blog post, “So You’ve Graduated, Now What?”, and published it on May 25, 2016. It was this initial post that has paved the way for #WeeklyPostWednesdays. Since then, I’ve learned so many things about blogging and know that I have so much more to learn in the future! Continue reading

When Is Your Project Truly Done?

Have you ever worked on something for so long that you can’t tell if it needs more adjusting or if you just made it way too convoluted? Whether it’s a graphic, a song, a section of code, or a crafting project, I’m sure many of you have been in this boat! Before you know it, hours have been spent on something that you’re not even sure is quality work. For example, I tend to get in over my head and make something look over-the-top. Sometimes when you make something too busy looking, it can come across as severely outdated. Nowadays, clean and bold is what looks good in web design and digital graphics. Some of the software products available give you a plethora of options that can make it too easy to make something that really isn’t very good. There probably isn’t a way to get rid of this type of uncertainty completely, but there are certain things you can do to come to a more accurate conclusion.

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The Tricky Art of Facebook Advertising

The word “Facebook” has a different meaning for everyone. Most equivocate it to being the most popular social network platform, but for marketers it means so much more. Facebook has become a popular channel for businesses to widely advertise to a target demographic at an affordable price! I only started playing with Facebook advertising around June and have learned so much already! If you do your research, you can find many articles and blogs about good rules of thumb when planning a campaign and budget. I read articles from Hub Spot, Social Media Examiner, and many other notable marketing publications that helped me get my foot in the door. Honestly the rest is purely trial and error. Each business has a different audience and different goals. That being said, here is what I’ve discovered so far! Continue reading

Do Not Fear, Canva is Here!

If you are a marketer, communications specialist, entrepreneur, or business owner who is lacking in graphic design skills you need to listen up! I’m about to tell you about a wonderful FREE little service out there called Canva. I learned to love Canva at my last job and have used it for promotions, social media headers, and even Facebook ads for this blog’s Facebook page. Relevant side note: you can go like the Facebook page by visiting https://www.facebook.com/HaleyHadALittleBlog/. Sorry for the no-shame plug, but how else are you going to know about it? Anyway, here is what you need to know about Canva! Continue reading