The Importance of Digital First Impressions

Have you ever heard the saying, “Your first impression is your last impression”? I’m sure you have in some type of verbiage. Even though this may sound silly, it tends to be true.  Human beings judge other people and situations as quickly as they possibly can. I honestly don’t believe it’s out of malice, but out of our deep-seeded survival-oriented mindset. With that being said, there is a whole other level to first impressions as we’ve always known them. Now, there is the concept of a digital first impression. In a world of social media, working remotely, and conducting businesses solely online, your digital first impression means EVERYTHING. So many things have changed in the world of technology over the last few years, and it can be hard to keep up with what proper online etiquette should be. Since this post won’t always be updated regarding new standards in tech, I’ve decided to give you some broad and timeless guidelines to how you should present yourself on the virtual level. Here are the areas of the online world that you need to consider. Continue reading

Ways To Sell an Experience

Have you ever bought a product simply because of the experience you thought it might give you and not for its actual features? Well, if you have you’re definitely not alone. It’s easy to see an ad and want to live the life of the people displayed in it. Whether they’re happy, carefree, successful, or demonstrating any other positive behavior, most of us want to BE them. Due to decades of untrustworthy companies overselling ordinary items, many of us are skeptical of products that simply don’t deliver. At this point in time, we believe in the power of people and lifestyles more than the physical benefits of a tangible item. So, are you a business owner wondering how to harness the power of selling experiences? Well let me give you a few ideas… Continue reading

Social and Digital Promotion: Which Channel is Right For You?

Attention all entrepreneurs! Have you recently thought of this new awesome product or service, but now you’re completely stuck on how to promote it? Well first of all let me say, good for you! Second of all, don’t freak out just yet. You may have heard time and time again about the power of digital marketing and how it can morph your business presence on a global level. This can be true, but it’s also dependent on many factors. Graphics and copy are key in any successful marketing or advertising venture, but beyond that, the actual channels you use to advertise on are just as important! Not only can you get closer to your target audience, but you can also successfully target them through a cheaper alternative to traditional advertising. So, which social channel or digital medium is right for you? Well let me walk you through your options… Continue reading

The Best Visual Social Media Platforms

The human eye is fascinating, despite its many imperfections. Our eyes allow us to read, pay attention to details and take in all the beauty that life has to offer. I myself am a visual learner. I have a much easier time understanding when I can visualize the process or example of the concept at hand. I believe this has a lot to do with my interest in art and design. Even though many social media platforms focus heavily on communication and text, many are also visual-centric. Ironically, these platforms are the ones that also make me a happier and more optimistic person. Out of all of the visual platforms that exist, here are a few of my favorites. Continue reading

Key Points from Social Media Day San Diego (#SMDAYSD2016)

I had the privilege of attending the Social Media Day San Diego 2016 conference a couple of weeks ago and learned a lot about social media and what’s in store for marketers in the upcoming year. After ten and a half hours at the Marriott in Downtown San Diego (which is absolutely beautiful inside), I learned 3 key points: prepare yourself for live video because it isn’t going anywhere, Snapchat will soon be widely used by companies, and it’s time to create value-centered relationships with your consumers! Continue reading

My 6 Golden Rules of Social Media

The first time I remember coming across social media was when I was in middle school or better known as the “MySpace Era”. I didn’t use my MySpace account very often, but I liked the idea of having your own profile that you could customize and connect with your friends on. Then in the summer of 2007, when I was about to start high school, I made my Facebook account. At the time it was known as the safer version of MySpace, whatever that was supposed to mean. Continue reading