Breaking Down The Difference Between Earned and Paid Advertising

I can’t believe another week has gone by so quickly! If you read last week’s blog post, it was about finding motivation and pushing through to achieve your end goals. This week I decided to bring it back around digital marketing for all of you small business owners and entrepreneurs out there! Whether you’re starting a new business or trying to become a new digital nomad, you’ll need to get down the basics of digital marketing (or at least until you can hire someone with the right expertise). In today’s digital landscape, there are primarily two different kinds of advertising to gain website traffic, brand awareness, and conversions. They are known as paid and unpaid (or earned). Now many of you might think, “Why would I pay for advertising if I can achieve the same results with unpaid?” Well, honestly it’s just not that simple. There are pros and cons to both approaches, but the best solution to having a thriving business or brand is to use a mix of each. So you know the drill! Let’s break it down a little further. Continue reading

Social and Digital Promotion: Which Channel is Right For You?

Attention all entrepreneurs! Have you recently thought of this new awesome product or service, but now you’re completely stuck on how to promote it? Well first of all let me say, good for you! Second of all, don’t freak out just yet. You may have heard time and time again about the power of digital marketing and how it can morph your business presence on a global level. This can be true, but it’s also dependent on many factors. Graphics and copy are key in any successful marketing or advertising venture, but beyond that, the actual channels you use to advertise on are just as important! Not only can you get closer to your target audience, but you can also successfully target them through a cheaper alternative to traditional advertising. So, which social channel or digital medium is right for you? Well let me walk you through your options… Continue reading

The Best Online Tools for When You’re a Small Business Owner

One of the biggest struggles for small business owners is having a big enough budget to fit your business’ needs. You may want an experienced graphic designer or a social media manager, but you might just not be able to afford those things yet. Well, I’m here to tell you to not stress out! Luckily there are many free online tools that can help you satisfy your marketing and administrative needs without having to hire multiple employees. Of course, it’s better to hire a professional for areas that are outside of your comfort zone, but it’s better to use these tools when you’re just starting out than risk running your business into the ground financially! I truly believe in teaching yourself all that you can instead of “hiring” a free intern (a.k.a. taking advantage of some poor college student who is lacking any work experience). Below, I list some of my favorite tools! Continue reading