5 Ways To Engage Your Online Following

For the most part, humans are incredibly social creatures. We make so many decisions based on others’ opinions, circumstances, and benefits. Can you guess what type of individual cares about the opinions and actions of others the most? That’s right, it’s business owners! Not only do business owners want their product or service to be successful, but there’s A LOT of money at stake. Nobody wants their brain child to be a total flop. Anyway, many businesses are either starting to migrate or are already based online. Either way, it’s obvious that most businesses need somewhat of a digital presence. So how on earth are they supposed to establish and interact with their customers and fans online? Well there are actually many options! Continue reading

5 Types of Emails That Will Lead to Conversions

Do you remember the last time you purchased something because of an email that you received? For me, it was three weeks ago. Even though I like to think I know all the tricks of email marketing, I still continue to fall for it… A LOT. Even to this day, email marketing is one of the most effective ways to convert leads into loyal customers. So what are some of the top emails that actually convert? Well let’s take a deep dive from the beginning to the end of the sales funnel! Continue reading

Social and Digital Promotion: Which Channel is Right For You?

Attention all entrepreneurs! Have you recently thought of this new awesome product or service, but now you’re completely stuck on how to promote it? Well first of all let me say, good for you! Second of all, don’t freak out just yet. You may have heard time and time again about the power of digital marketing and how it can morph your business presence on a global level. This can be true, but it’s also dependent on many factors. Graphics and copy are key in any successful marketing or advertising venture, but beyond that, the actual channels you use to advertise on are just as important! Not only can you get closer to your target audience, but you can also successfully target them through a cheaper alternative to traditional advertising. So, which social channel or digital medium is right for you? Well let me walk you through your options… Continue reading

5 Tips to Help Turn Your Passion into a Reality

Many of us have hidden passions or ideas that drive us forward and give us hope. Unfortunately, many of us do not take full advantage of these awesome ideas, and slowly push them to the back of our minds while we continue on with our busy routine-packed days. Even though it takes time, money, and resources to transition over to fulfilling our passions full-time, it’s possible to make it happen! Even though I can’t give you advice on how to get a business loan or how to seek legal advice for SMBs, I can share with you my plethora of digital tools and personal experience! Continue reading

The Best Online Tools for When You’re a Small Business Owner

One of the biggest struggles for small business owners is having a big enough budget to fit your business’ needs. You may want an experienced graphic designer or a social media manager, but you might just not be able to afford those things yet. Well, I’m here to tell you to not stress out! Luckily there are many free online tools that can help you satisfy your marketing and administrative needs without having to hire multiple employees. Of course, it’s better to hire a professional for areas that are outside of your comfort zone, but it’s better to use these tools when you’re just starting out than risk running your business into the ground financially! I truly believe in teaching yourself all that you can instead of “hiring” a free intern (a.k.a. taking advantage of some poor college student who is lacking any work experience). Below, I list some of my favorite tools! Continue reading