Lights, Camera, CALL TO ACTION!

If you’ve ever taken a marketing or business course, chances are that you’ve heard of the elusive call to action! Just in case you’ve never heard of this term, a call to action (or CTA for short), refers to the preferred action you’d like your end user to take after consuming your promotional content. For example, have you ever clicked on an online advertisement and were redirected to a website page explaining the product or service in more detail? That page is typically referred to as a landing page in the digital world. Usually in the form of a static button, pop-up, or slider there’s an option to Buy now!, Learn More or Sign Up! There are TONS of other ones out there as well, but you get the idea. Those Buy now!’s are examples of CTAs. It’s literally calling on you, the potential customer, to act based on what you’ve been shown so far. In a hectic world full of ads in every single form of that you could imagine, CTAs are incredibly important for getting customer conversions. Where many people get stuck is when their CTAs become monotonous and boring. Well here are a few tips to get you out of that slump. Continue reading

5 Types of Emails That Will Lead to Conversions

Do you remember the last time you purchased something because of an email that you received? For me, it was three weeks ago. Even though I like to think I know all the tricks of email marketing, I still continue to fall for it… A LOT. Even to this day, email marketing is one of the most effective ways to convert leads into loyal customers. So what are some of the top emails that actually convert? Well let’s take a deep dive from the beginning to the end of the sales funnel! Continue reading

Ways To Sell an Experience

Have you ever bought a product simply because of the experience you thought it might give you and not for its actual features? Well, if you have you’re definitely not alone. It’s easy to see an ad and want to live the life of the people displayed in it. Whether they’re happy, carefree, successful, or demonstrating any other positive behavior, most of us want to BE them. Due to decades of untrustworthy companies overselling ordinary items, many of us are skeptical of products that simply don’t deliver. At this point in time, we believe in the power of people and lifestyles more than the physical benefits of a tangible item. So, are you a business owner wondering how to harness the power of selling experiences? Well let me give you a few ideas… Continue reading

Things to Consider Before Setting Up a Website

In the digital world we live in, it’s been easier than ever to create your very own website. Don’t get me wrong, each and every website still comes with its own unique set of challenges and hurdles, but you don’t have to let that stop you. I’ve created a few sample sites for school projects, a side e-commerce project I’m working on, and of course this awesome little blog of mine! Trust me it’s so easy to abandon your website due to the overwhelming possibilities and customizations you’re faced with during the initial setup process. Well, let me give you a few steps that will help you stay focused and make consistent progress overtime! Continue reading