The Importance of Digital First Impressions

Have you ever heard the saying, “Your first impression is your last impression”? I’m sure you have in some type of verbiage. Even though this may sound silly, it tends to be true.  Human beings judge other people and situations as quickly as they possibly can. I honestly don’t believe it’s out of malice, but out of our deep-seeded survival-oriented mindset. With that being said, there is a whole other level to first impressions as we’ve always known them. Now, there is the concept of a digital first impression. In a world of social media, working remotely, and conducting businesses solely online, your digital first impression means EVERYTHING. So many things have changed in the world of technology over the last few years, and it can be hard to keep up with what proper online etiquette should be. Since this post won’t always be updated regarding new standards in tech, I’ve decided to give you some broad and timeless guidelines to how you should present yourself on the virtual level. Here are the areas of the online world that you need to consider. Continue reading

The Tricky Art of Facebook Advertising

The word “Facebook” has a different meaning for everyone. Most equivocate it to being the most popular social network platform, but for marketers it means so much more. Facebook has become a popular channel for businesses to widely advertise to a target demographic at an affordable price! I only started playing with Facebook advertising around June and have learned so much already! If you do your research, you can find many articles and blogs about good rules of thumb when planning a campaign and budget. I read articles from Hub Spot, Social Media Examiner, and many other notable marketing publications that helped me get my foot in the door. Honestly the rest is purely trial and error. Each business has a different audience and different goals. That being said, here is what I’ve discovered so far! Continue reading

Key Points from Social Media Day San Diego (#SMDAYSD2016)

I had the privilege of attending the Social Media Day San Diego 2016 conference a couple of weeks ago and learned a lot about social media and what’s in store for marketers in the upcoming year. After ten and a half hours at the Marriott in Downtown San Diego (which is absolutely beautiful inside), I learned 3 key points: prepare yourself for live video because it isn’t going anywhere, Snapchat will soon be widely used by companies, and it’s time to create value-centered relationships with your consumers! Continue reading