Lights, Camera, CALL TO ACTION!

If you’ve ever taken a marketing or business course, chances are that you’ve heard of the elusive call to action! Just in case you’ve never heard of this term, a call to action (or CTA for short), refers to the preferred action you’d like your end user to take after consuming your promotional content. For example, have you ever clicked on an online advertisement and were redirected to a website page explaining the product or service in more detail? That page is typically referred to as a landing page in the digital world. Usually in the form of a static button, pop-up, or slider there’s an option to Buy now!, Learn More or Sign Up! There are TONS of other ones out there as well, but you get the idea. Those Buy now!’s are examples of CTAs. It’s literally calling on you, the potential customer, to act based on what you’ve been shown so far. In a hectic world full of ads in every single form of that you could imagine, CTAs are incredibly important for getting customer conversions. Where many people get stuck is when their CTAs become monotonous and boring. Well here are a few tips to get you out of that slump. Continue reading

Breaking Down The Difference Between Earned and Paid Advertising

I can’t believe another week has gone by so quickly! If you read last week’s blog post, it was about finding motivation and pushing through to achieve your end goals. This week I decided to bring it back around digital marketing for all of you small business owners and entrepreneurs out there! Whether you’re starting a new business or trying to become a new digital nomad, you’ll need to get down the basics of digital marketing (or at least until you can hire someone with the right expertise). In today’s digital landscape, there are primarily two different kinds of advertising to gain website traffic, brand awareness, and conversions. They are known as paid and unpaid (or earned). Now many of you might think, “Why would I pay for advertising if I can achieve the same results with unpaid?” Well, honestly it’s just not that simple. There are pros and cons to both approaches, but the best solution to having a thriving business or brand is to use a mix of each. So you know the drill! Let’s break it down a little further. Continue reading

5 Types of Emails That Will Lead to Conversions

Do you remember the last time you purchased something because of an email that you received? For me, it was three weeks ago. Even though I like to think I know all the tricks of email marketing, I still continue to fall for it… A LOT. Even to this day, email marketing is one of the most effective ways to convert leads into loyal customers. So what are some of the top emails that actually convert? Well let’s take a deep dive from the beginning to the end of the sales funnel! Continue reading

Social and Digital Promotion: Which Channel is Right For You?

Attention all entrepreneurs! Have you recently thought of this new awesome product or service, but now you’re completely stuck on how to promote it? Well first of all let me say, good for you! Second of all, don’t freak out just yet. You may have heard time and time again about the power of digital marketing and how it can morph your business presence on a global level. This can be true, but it’s also dependent on many factors. Graphics and copy are key in any successful marketing or advertising venture, but beyond that, the actual channels you use to advertise on are just as important! Not only can you get closer to your target audience, but you can also successfully target them through a cheaper alternative to traditional advertising. So, which social channel or digital medium is right for you? Well let me walk you through your options… Continue reading

Things to Consider Before Setting Up a Website

In the digital world we live in, it’s been easier than ever to create your very own website. Don’t get me wrong, each and every website still comes with its own unique set of challenges and hurdles, but you don’t have to let that stop you. I’ve created a few sample sites for school projects, a side e-commerce project I’m working on, and of course this awesome little blog of mine! Trust me it’s so easy to abandon your website due to the overwhelming possibilities and customizations you’re faced with during the initial setup process. Well, let me give you a few steps that will help you stay focused and make consistent progress overtime! Continue reading

Starting a New Blog? Let Me Help You.

I started this blog back in May of 2016, which means it will be turning two-years-old this spring! This blog started out as a final assignment involving a digital portfolio for my internship class in college, and from there it morphed into Haley Had a Little Blog. Slowly, my body of work fell into the background, while the blogging portion of the site took the center stage. Even though now I have branding present such as my own logo, domain name, social media pages and hashtag (#WeeklyPostWednesday), this blog started out with none of these things. My original logo was awful, I used to call the blog “The Haley Daniels Blog”, and the domain name ended in .wordpress.com since I didn’t want to pay for my own domain name back then. So believe me when I say that I learned a lot over time before this site ran smoothly. Many things I either learned the hard way or got great advice from fellow bloggers and marketers. Here’s my tips that will help you avoid any rookie blogging mistakes! Continue reading

Diving into the Troll’s Den: My First Impression of Using Reddit

Being a digital marketer, I tend to pride myself in having an extensive knowledge of the most popular social platforms. When it comes to Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat, I have a pretty good grasp on what it takes to have an active and effective social presence. Then there’s Reddit. For those of you who have never heard of Reddit, imagine one large virtual forum made up of communities centered around every topic imaginable. For the end user, Reddit is a dreamland where all questions can be answered and all products can be honestly reviewed by your “peers”.  For marketers, Reddit can be a nightmare if not used properly. I’ve been looking more into Reddit at my job recently, since many of our target audience is active on there, but I’ve been starting to look into it for myself recently as well. After about a month of being an overall user, this is what I’ve learned so far. Continue reading