The Importance of Digital First Impressions

Have you ever heard the saying, “Your first impression is your last impression”? I’m sure you have in some type of verbiage. Even though this may sound silly, it tends to be true.  Human beings judge other people and situations as quickly as they possibly can. I honestly don’t believe it’s out of malice, but out of our deep-seeded survival-oriented mindset. With that being said, there is a whole other level to first impressions as we’ve always known them. Now, there is the concept of a digital first impression. In a world of social media, working remotely, and conducting businesses solely online, your digital first impression means EVERYTHING. So many things have changed in the world of technology over the last few years, and it can be hard to keep up with what proper online etiquette should be. Since this post won’t always be updated regarding new standards in tech, I’ve decided to give you some broad and timeless guidelines to how you should present yourself on the virtual level. Here are the areas of the online world that you need to consider. Continue reading

5 Ways To Engage Your Online Following

For the most part, humans are incredibly social creatures. We make so many decisions based on others’ opinions, circumstances, and benefits. Can you guess what type of individual cares about the opinions and actions of others the most? That’s right, it’s business owners! Not only do business owners want their product or service to be successful, but there’s A LOT of money at stake. Nobody wants their brain child to be a total flop. Anyway, many businesses are either starting to migrate or are already based online. Either way, it’s obvious that most businesses need somewhat of a digital presence. So how on earth are they supposed to establish and interact with their customers and fans online? Well there are actually many options! Continue reading

Trial and Error Analysis: You Really Don’t Know Anything Until You Test It

I honestly can’t believe it as I’m saying it (or typing it I should say), but you are now reading my 100th blog post! Not only will my little pride and joy be turning two next month, but that’s 100 weeks of writing content, creating graphics, and sharing on social media. Before I go into further detail, I want to thank all of my followers and friends who continue to inspire me everyday! I personally have to admit, that I had many preconceived notions about blogging before I actually started. Well, I can tell you firsthand that I was proven wrong many times. Now the only way I was going to find out that I was wrong, was by actually being wrong. You can read industry best practices and take advice from consultants all day long, but at the end of the day YOUR data is where your particular truth lies. Don’t get me wrong, it’s best to start off by using the knowledge of other experts initially, but testing will optimize those findings even further! Let me explain what I mean when it comes to Haley Had a Little Blog. Continue reading

Diving into the Troll’s Den: My First Impression of Using Reddit

Being a digital marketer, I tend to pride myself in having an extensive knowledge of the most popular social platforms. When it comes to Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat, I have a pretty good grasp on what it takes to have an active and effective social presence. Then there’s Reddit. For those of you who have never heard of Reddit, imagine one large virtual forum made up of communities centered around every topic imaginable. For the end user, Reddit is a dreamland where all questions can be answered and all products can be honestly reviewed by your “peers”.  For marketers, Reddit can be a nightmare if not used properly. I’ve been looking more into Reddit at my job recently, since many of our target audience is active on there, but I’ve been starting to look into it for myself recently as well. After about a month of being an overall user, this is what I’ve learned so far. Continue reading

Reasons Why I Love Twitter Chats

What if I told you that there are online communities full of people that will answer your questions in 140 characters or less? Also what if I told you that you can stay in your pajamas and eat Chipotle at the same time? Well these places are called Twitter chats and I have recently developed a passion for them. Not only can you connect and communicate with other experts in your field, but you can also get valuable feedback on questions you’ve always had. Let me break down some of the benefits in more detail! Continue reading