For my capstone class at SDSU (Advertising Campaigns), my group and I were assigned to the brand Netflix for the entire semester. Our group came up with a fictitious ad agency called Chameleative, and it was our responsibility to extend Netflix’s product category. We decided to develop the Netflix Labyrinth — a virtual reality headset that allows you to stream your favorite shows for individual viewing purposes. Throughout the semester we analyzed the market and came up with a creative strategy. To view our campaign book, click here.