How to Maintain Moral Values in the Professional World

Have you ever heard the older generations complain about how rude and oblivious millennials and Gen-Z-ers are? Well even though you shouldn’t cast broad generalizations on a whole age group of people, they do have a point. Before you get defensive, please know that I too am a millennial. Even though I’m in my mid-20s, I attended Christian school for seven years of my childhood and worked in the service industry for six years of my young adulthood. Those might seem like random tidbits about me, but long story short it means I’ve been formally trained in the art of saying please, thank you, and I’m sorry. I probably over use these terms compared to the average human being due to the constant repetition over the years. Even though some might say that I’m too polite in certain situations, I have personally seen where it has helped me professionally and with each end customer I’ve ever interacted with. The problem in my opinion is that in modern times we’ve become so focused on new technology and innovation in the workplace, that we’ve lost touch with the human aspect of business. That may sound ridiculous, but many of the kind-hearted gestures associated with client relations are now considered to be “old-fashioned” or cliche. Well, I’m here to tell you that you can be both a modern business with up-to-date technology, while maintaining the familiarity of successful businesses in the past. I believe it all starts with these things: Continue reading

Breaking Down The Difference Between Earned and Paid Advertising

I can’t believe another week has gone by so quickly! If you read last week’s blog post, it was about finding motivation and pushing through to achieve your end goals. This week I decided to bring it back around digital marketing for all of you small business owners and entrepreneurs out there! Whether you’re starting a new business or trying to become a new digital nomad, you’ll need to get down the basics of digital marketing (or at least until you can hire someone with the right expertise). In today’s digital landscape, there are primarily two different kinds of advertising to gain website traffic, brand awareness, and conversions. They are known as paid and unpaid (or earned). Now many of you might think, “Why would I pay for advertising if I can achieve the same results with unpaid?” Well, honestly it’s just not that simple. There are pros and cons to both approaches, but the best solution to having a thriving business or brand is to use a mix of each. So you know the drill! Let’s break it down a little further. Continue reading

Powering Through to Uncover Your Success

Well, let me start off by saying that this last week was a VERY tough week for me. From car problems to other personal problems, I probably silently cried on three different occasions. To protect my ego, I probably shouldn’t be admitting that on here, but I digress. My point here is that I made it through the week in one piece, despite feeling like I was rapidly falling apart. So how on earth is me telling you about my problems supposed to help you? Venting about the details of each negative situation probably won’t be of much assistance to you, but I can explain my process of powering through the bad to eventually uncover the good in life. It’s a tedious process, but you’ll be so much stronger (both physically and mentally) to carry on with your goals. I’ve found that powering through has helped me at work, at school, in personal situations, with my health, and even in financial situations. Let me explain… Continue reading

Your Crisis Management Cheat Sheet

You’ve made a giant mistake. The panic sets in and your mind starts racing with guilt, fear, and self-hatred. You don’t know what to do besides start planning your own funeral, because you know you’re toast. We’ve all been there and it’s called crisis mode. Now whether you’re dealing with a crisis in your personal life, at work, or in some other area of your life, the steps to amending it are not all that different to be completely honest with you. Here is my little cheat sheet to having an easier and more effective way of dealing with the crises in your life. Continue reading

Best Practices for Creating Your Own Content

Have ever been tasked with creating content from scratch? If you have, you know it can be quite daunting. We often think the creative brainstorming part of the process is the most difficult aspect, but sometimes the logistics and legal technicalities can be even tougher to conquer. As someone who has been creating different forms of published content for over four years now, I’ve learned the ins-and-outs of this somewhat tedious process. Here are my tips that will (hopefully) guide you in the right direction. Continue reading

5 Types of Emails That Will Lead to Conversions

Do you remember the last time you purchased something because of an email that you received? For me, it was three weeks ago. Even though I like to think I know all the tricks of email marketing, I still continue to fall for it… A LOT. Even to this day, email marketing is one of the most effective ways to convert leads into loyal customers. So what are some of the top emails that actually convert? Well let’s take a deep dive from the beginning to the end of the sales funnel! Continue reading

Trial and Error Analysis: You Really Don’t Know Anything Until You Test It

I honestly can’t believe it as I’m saying it (or typing it I should say), but you are now reading my 100th blog post! Not only will my little pride and joy be turning two next month, but that’s 100 weeks of writing content, creating graphics, and sharing on social media. Before I go into further detail, I want to thank all of my followers and friends who continue to inspire me everyday! I personally have to admit, that I had many preconceived notions about blogging before I actually started. Well, I can tell you firsthand that I was proven wrong many times. Now the only way I was going to find out that I was wrong, was by actually being wrong. You can read industry best practices and take advice from consultants all day long, but at the end of the day YOUR data is where your particular truth lies. Don’t get me wrong, it’s best to start off by using the knowledge of other experts initially, but testing will optimize those findings even further! Let me explain what I mean when it comes to Haley Had a Little Blog. Continue reading