Breaking Down The Difference Between Earned and Paid Advertising

I can’t believe another week has gone by so quickly! If you read last week’s blog post, it was about finding motivation and pushing through to achieve your end goals. This week I decided to bring it back around digital marketing for all of you small business owners and entrepreneurs out there! Whether you’re starting a new business or trying to become a new digital nomad, you’ll need to get down the basics of digital marketing (or at least until you can hire someone with the right expertise). In today’s digital landscape, there are primarily two different kinds of advertising to gain website traffic, brand awareness, and conversions. They are known as paid and unpaid (or earned). Now many of you might think, “Why would I pay for advertising if I can achieve the same results with unpaid?” Well, honestly it’s just not that simple. There are pros and cons to both approaches, but the best solution to having a thriving business or brand is to use a mix of each. So you know the drill! Let’s break it down a little further. Continue reading

Powering Through to Uncover Your Success

Well, let me start off by saying that this last week was a VERY tough week for me. From car problems to other personal problems, I probably silently cried on three different occasions. To protect my ego, I probably shouldn’t be admitting that on here, but I digress. My point here is that I made it through the week in one piece, despite feeling like I was rapidly falling apart. So how on earth is me telling you about my problems supposed to help you? Venting about the details of each negative situation probably won’t be of much assistance to you, but I can explain my process of powering through the bad to eventually uncover the good in life. It’s a tedious process, but you’ll be so much stronger (both physically and mentally) to carry on with your goals. I’ve found that powering through has helped me at work, at school, in personal situations, with my health, and even in financial situations. Let me explain… Continue reading

Your Crisis Management Cheat Sheet

You’ve made a giant mistake. The panic sets in and your mind starts racing with guilt, fear, and self-hatred. You don’t know what to do besides start planning your own funeral, because you know you’re toast. We’ve all been there and it’s called crisis mode. Now whether you’re dealing with a crisis in your personal life, at work, or in some other area of your life, the steps to amending it are not all that different to be completely honest with you. Here is my little cheat sheet to having an easier and more effective way of dealing with the crises in your life. Continue reading

Best Practices for Creating Your Own Content

Have ever been tasked with creating content from scratch? If you have, you know it can be quite daunting. We often think the creative brainstorming part of the process is the most difficult aspect, but sometimes the logistics and legal technicalities can be even tougher to conquer. As someone who has been creating different forms of published content for over four years now, I’ve learned the ins-and-outs of this somewhat tedious process. Here are my tips that will (hopefully) guide you in the right direction. Continue reading

5 Types of Emails That Will Lead to Conversions

Do you remember the last time you purchased something because of an email that you received? For me, it was three weeks ago. Even though I like to think I know all the tricks of email marketing, I still continue to fall for it… A LOT. Even to this day, email marketing is one of the most effective ways to convert leads into loyal customers. So what are some of the top emails that actually convert? Well let’s take a deep dive from the beginning to the end of the sales funnel! Continue reading

Trial and Error Analysis: You Really Don’t Know Anything Until You Test It

I honestly can’t believe it as I’m saying it (or typing it I should say), but you are now reading my 100th blog post! Not only will my little pride and joy be turning two next month, but that’s 100 weeks of writing content, creating graphics, and sharing on social media. Before I go into further detail, I want to thank all of my followers and friends who continue to inspire me everyday! I personally have to admit, that I had many preconceived notions about blogging before I actually started. Well, I can tell you firsthand that I was proven wrong many times. Now the only way I was going to find out that I was wrong, was by actually being wrong. You can read industry best practices and take advice from consultants all day long, but at the end of the day YOUR data is where your particular truth lies. Don’t get me wrong, it’s best to start off by using the knowledge of other experts initially, but testing will optimize those findings even further! Let me explain what I mean when it comes to Haley Had a Little Blog. Continue reading

Ways To Sell an Experience

Have you ever bought a product simply because of the experience you thought it might give you and not for its actual features? Well, if you have you’re definitely not alone. It’s easy to see an ad and want to live the life of the people displayed in it. Whether they’re happy, carefree, successful, or demonstrating any other positive behavior, most of us want to BE them. Due to decades of untrustworthy companies overselling ordinary items, many of us are skeptical of products that simply don’t deliver. At this point in time, we believe in the power of people and lifestyles more than the physical benefits of a tangible item. So, are you a business owner wondering how to harness the power of selling experiences? Well let me give you a few ideas… Continue reading