Help Me, I’m Stuck!

I’m writing to you with a little bit of shame weighing on my shoulders. It’s been over a month since I’ve written my last blog post, and I’m a bit disappointed in myself. I typically pride myself on never missing a week and making sure that I’m always prepared, but I’m not going to lie- I needed the break. Life got hectic, very hectic. Not just for a little bit, but honestly probably since about two years ago. Between upsets in my personal life, health, work life, etc. I was beginning to slowly lose my mind. Instead of confronting my problems head-on, I kept hiding behind the everything’s alright mindset. I continued cranking out blog posts even when I felt as bland as a ham and cheese sandwich. Now that a lot of my issues have either resided or solved themselves, I’m finding myself in this mental rut. Not just regarding the blog, but on EVERYTHING. What am I doing with my life? Am I where I need to be right now? How come some things have changed drastically, while some things never change? A tornado of doubts and worries storm up in my mind resulting in a physical, zombie-like numbness. After talking to many of my mid-20s counterparts, this turns out to be so common that it’s scary. Most change doesn’t happen overnight, so what can we do in the meantime to get ourselves back on the yellow-brick road to optimism, creativity, and excitement? I’ve been seriously thinking about this a lot lately, and these categories are where I think the answer(s) lie. Continue reading

Perfecting Your Time Management Skills

As some of you know, I started a new job about a month ago. It’s been great so far, but my list of priorities has grown considerably since my second week! I’ve always prided myself as a great organizer and prioritizer in the past, but I was starting to get a little overwhelmed last week when I looked at the grand scheme of all the things I had to accomplish in a short period of time. Once I got back into the swing of putting my to-do lists together and tackling my tasks one-by-one, I started to feel confident in my abilities all over again. Since this is something that has recently been on my mind a lot, I thought I’d take this week’s blog post to provide some tips on structuring your list of priorities. Before you start, decide if you’re more of a digital or paper person (or both)! If digital, find a program or calendar app that works for you. If paper, invest in a detailed planner of sorts. Since I consider myself to be a little bit of both, I use Outlook on my work PC and iCal on my iPhone to set up digital reminders. My main go-to though, is my detailed planner that I bought from Paper Source. If you are a little old-school like me, investing in a good planner or scheduler is definitely worth it in the long run! Once you figure out what type of system you’ll be using, you can start prioritizing in order of the following categories. Continue reading

Lights, Camera, CALL TO ACTION!

If you’ve ever taken a marketing or business course, chances are that you’ve heard of the elusive call to action! Just in case you’ve never heard of this term, a call to action (or CTA for short), refers to the preferred action you’d like your end user to take after consuming your promotional content. For example, have you ever clicked on an online advertisement and were redirected to a website page explaining the product or service in more detail? That page is typically referred to as a landing page in the digital world. Usually in the form of a static button, pop-up, or slider there’s an option to Buy now!, Learn More or Sign Up! There are TONS of other ones out there as well, but you get the idea. Those Buy now!’s are examples of CTAs. It’s literally calling on you, the potential customer, to act based on what you’ve been shown so far. In a hectic world full of ads in every single form of that you could imagine, CTAs are incredibly important for getting customer conversions. Where many people get stuck is when their CTAs become monotonous and boring. Well here are a few tips to get you out of that slump. Continue reading

The Importance of Digital First Impressions

Have you ever heard the saying, “Your first impression is your last impression”? I’m sure you have in some type of verbiage. Even though this may sound silly, it tends to be true.  Human beings judge other people and situations as quickly as they possibly can. I honestly don’t believe it’s out of malice, but out of our deep-seeded survival-oriented mindset. With that being said, there is a whole other level to first impressions as we’ve always known them. Now, there is the concept of a digital first impression. In a world of social media, working remotely, and conducting businesses solely online, your digital first impression means EVERYTHING. So many things have changed in the world of technology over the last few years, and it can be hard to keep up with what proper online etiquette should be. Since this post won’t always be updated regarding new standards in tech, I’ve decided to give you some broad and timeless guidelines to how you should present yourself on the virtual level. Here are the areas of the online world that you need to consider. Continue reading

Learning How to Accept Change

First of all, I want to apologize for skipping last week! Things have been absolutely crazy on my end and I wasn’t able to get this out in time. I’ve gone over two years without skipping a week, so I felt terrible about it. Anyway, please enjoy this week’s topic!

Life changes are typically bittersweet when they happen. You can be in a miserable situation for a long period of time, and still be sad when change is finally taking place. Even though it’s one of the top 10 cliche sayings of all time, you really never know what you have until it’s gone. Now even though there were probably some positives in your previous situation, that still doesn’t mean that it was healthy or beneficial for you to maintain it. It can be hard to not reminisce on the good times and let those times influence your future. Like almost everything in life, these principles are pretty universal in the different areas in your life such as work, your personal life, school, family, health, etc. Even though I’m still learning on how to more easily accept change in my life, the following things are what have personally helped me as of late. Continue reading

5 Ways To Engage Your Online Following

For the most part, humans are incredibly social creatures. We make so many decisions based on others’ opinions, circumstances, and benefits. Can you guess what type of individual cares about the opinions and actions of others the most? That’s right, it’s business owners! Not only do business owners want their product or service to be successful, but there’s A LOT of money at stake. Nobody wants their brain child to be a total flop. Anyway, many businesses are either starting to migrate or are already based online. Either way, it’s obvious that most businesses need somewhat of a digital presence. So how on earth are they supposed to establish and interact with their customers and fans online? Well there are actually many options! Continue reading