Lights, Camera, CALL TO ACTION!

If you’ve ever taken a marketing or business course, chances are that you’ve heard of the elusive call to action! Just in case you’ve never heard of this term, a call to action (or CTA for short), refers to the preferred action you’d like your end user to take after consuming your promotional content. For example, have you ever clicked on an online advertisement and were redirected to a website page explaining the product or service in more detail? That page is typically referred to as a landing page in the digital world. Usually in the form of a static button, pop-up, or slider there’s an option to Buy now!, Learn More or Sign Up! There are TONS of other ones out there as well, but you get the idea. Those Buy now!’s are examples of CTAs. It’s literally calling on you, the potential customer, to act based on what you’ve been shown so far. In a hectic world full of ads in every single form of that you could imagine, CTAs are incredibly important for getting customer conversions. Where many people get stuck is when their CTAs become monotonous and boring. Well here are a few tips to get you out of that slump. Continue reading

The Importance of Digital First Impressions

Have you ever heard the saying, “Your first impression is your last impression”? I’m sure you have in some type of verbiage. Even though this may sound silly, it tends to be true.  Human beings judge other people and situations as quickly as they possibly can. I honestly don’t believe it’s out of malice, but out of our deep-seeded survival-oriented mindset. With that being said, there is a whole other level to first impressions as we’ve always known them. Now, there is the concept of a digital first impression. In a world of social media, working remotely, and conducting businesses solely online, your digital first impression means EVERYTHING. So many things have changed in the world of technology over the last few years, and it can be hard to keep up with what proper online etiquette should be. Since this post won’t always be updated regarding new standards in tech, I’ve decided to give you some broad and timeless guidelines to how you should present yourself on the virtual level. Here are the areas of the online world that you need to consider. Continue reading

5 Ways To Engage Your Online Following

For the most part, humans are incredibly social creatures. We make so many decisions based on others’ opinions, circumstances, and benefits. Can you guess what type of individual cares about the opinions and actions of others the most? That’s right, it’s business owners! Not only do business owners want their product or service to be successful, but there’s A LOT of money at stake. Nobody wants their brain child to be a total flop. Anyway, many businesses are either starting to migrate or are already based online. Either way, it’s obvious that most businesses need somewhat of a digital presence. So how on earth are they supposed to establish and interact with their customers and fans online? Well there are actually many options! Continue reading

Breaking Down The Difference Between Earned and Paid Advertising

I can’t believe another week has gone by so quickly! If you read last week’s blog post, it was about finding motivation and pushing through to achieve your end goals. This week I decided to bring it back around digital marketing for all of you small business owners and entrepreneurs out there! Whether you’re starting a new business or trying to become a new digital nomad, you’ll need to get down the basics of digital marketing (or at least until you can hire someone with the right expertise). In today’s digital landscape, there are primarily two different kinds of advertising to gain website traffic, brand awareness, and conversions. They are known as paid and unpaid (or earned). Now many of you might think, “Why would I pay for advertising if I can achieve the same results with unpaid?” Well, honestly it’s just not that simple. There are pros and cons to both approaches, but the best solution to having a thriving business or brand is to use a mix of each. So you know the drill! Let’s break it down a little further. Continue reading

5 Types of Emails That Will Lead to Conversions

Do you remember the last time you purchased something because of an email that you received? For me, it was three weeks ago. Even though I like to think I know all the tricks of email marketing, I still continue to fall for it… A LOT. Even to this day, email marketing is one of the most effective ways to convert leads into loyal customers. So what are some of the top emails that actually convert? Well let’s take a deep dive from the beginning to the end of the sales funnel! Continue reading

Ways To Sell an Experience

Have you ever bought a product simply because of the experience you thought it might give you and not for its actual features? Well, if you have you’re definitely not alone. It’s easy to see an ad and want to live the life of the people displayed in it. Whether they’re happy, carefree, successful, or demonstrating any other positive behavior, most of us want to BE them. Due to decades of untrustworthy companies overselling ordinary items, many of us are skeptical of products that simply don’t deliver. At this point in time, we believe in the power of people and lifestyles more than the physical benefits of a tangible item. So, are you a business owner wondering how to harness the power of selling experiences? Well let me give you a few ideas… Continue reading