If you have a website, there’s a chance that you might be getting bored with the appearance of it. Instead of completely giving up on your site and starting over from scratch, you can actually make some minor adjustments to your site to give it a whole fresh new look and user experience! If you’ve been keeping up with Haley Had a Little Blog since it started back in 2016, then you probably remember a COMPLETELY different design. Not only did I have a different theme, but I also had a completely different logo and domain name. Styles change and brands do too. Instead of overwhelming yourself with trying to change everything all at once, slowly try one or more of the areas I mention below.
Theme & Layout
This is going to be the most intensive aspect that I mention in this blog post today. Most people underestimate the power of a well-designed website layout. In my opinion, a great website incorporates a balance of eye-catching visuals with a clean and intuitive site layout. If you use WordPress, Wix, or something of that nature, you can try out themes and preview what your site will look like before completely committing to it. Please remember that redesigning a site with a new theme can be more intense than it appears to be. Depending on what your previous theme was, not all of your site’s assets will transfer over smoothly. Make sure you check every single document, link, graphic, and piece of content to see that it still functions properly and is accessible to your site’s visitors.
Menus, Navigation, and Usability
As someone with a graphic design background, I do realize the importance of having an aesthetically-pleasing website. Even though practicing good design is incredibly important, I would argue that the functionality of your site is even more crucial. Try asking yourself, “How intuitive is my website?” If you see some areas that could be optimized solely by restructuring or reorganizing your pages, then start there! You would be amazed at how changing up your site menus can impact your bounce rate and average time spent per visitor. If you’re not quite sure where to begin on this, google some examples of websites with easy-to-use navigation.
Font is incredibly important. I used to love over-the-top fonts that were really fancy and extravagant, but typically speaking, they’re super hard to read. In the world of typography, the saying “the simpler the better” is what you need to keep in mind. You want your site to be easy to read if at all possible. I agree that you should look outside of the box and not use Arial or Times Roman, but you do want a font with the same level of readability and simplicity. The same can be said about the color of font you use! Maybe you don’t want to use jet black, but that doesn’t necessarily mean you should go with lime green either. Whatever type and color of font you choose, try to make it consistent with the rest of your site. For example, I use black and a medium-tone of pink with a mix of two readable fonts for my blog.
Logo & Branding
Believe it or not, you’re allowed to re-brand your site. I wouldn’t suggest doing this all of the time of course, but it doesn’t hurt to rebrand once or twice. Rebranding is great if you really feel like it will make a huge difference in your site traffic, or even your conversions if you are selling a product or service of some sort. For example, this blog used to be called the Haley Daniels Blog. At the time, I used an amateur logo that I created on a free logo site. It was alright for the beginning since I was barely getting myself out there and I wasn’t even paying for a regular domain name. About six months in, I decided that I needed to change the name of my site and create my own logo. I started planning this necessary change and now my site has a completely different look and feel. Once I had my own style of branding, which included the site name, logo, and hexadecimal color codes, all of the leftover pieces started falling into place. For me this was a pivotal moment in my website, but a lot of planning was involved. I suggest you really think rebranding through before actually implementing it.
I think this is an aspect that many people forget to consider. Your website community is crucial, because they’re the ones reading and listening to your content at the end of the day. Ask yourself if you want to allow comments, social sharing, or even better setting up a dedicated forum. If your subject matter is highly controversial you may want to have a system in place for approving comments on an admin level. There are so many options when it comes to setting up a virtual community for your site, but I can tell you firsthand that I love going through comments and getting feedback from people I’ve never even met before. It’s highly rewarding and it inspires you to keep doing what you do best!
I hope these tips help! Don’t worry, I am not a web developer by change and I’ve been able to make all of these changes on my own. It really isn’t nearly as hard as it looks. Please comment below if you have any questions!
Infographic of the Week:
Question of the Week:
Which company’s branding do you like the best?