Many of you reading this probably have your own side projects or small businesses that might require having a logo at some point or another. Can you pay some random designer on the internet $200 to create one for you? Of course you can. If you’re trying to save some money and create something that you know reflects your brand’s image, then I can help you create your own! Before I had any real branding on this blog, it was called, “The Haley Daniels Blog”, and the logo I had was horrific! I designed it off of one of those free logo sites and you could tell. At the time I made it, I knew it was only a temporary solution, but I still cringe when I think about its existence. Luckily, I was able to create my own updated logo later on with a much cleaner and branded look. During this process I learned many useful tips on logo creation that I now want to share with you!Keep It Simple Sweetie
I’m sure most of you are familiar with the acronym KISS (Keep it simple stupid). I’ve always hated that acronym, because I don’t think having the urge to create something complex is stupid at all. So I like to say, “Keep it simple sweetie”. No matter how you prefer to define it, you need to keep your logo simple! Believe it or not, this can be one of the hardest things to do when creating yours. If you look at some of the most famous logos, they’re EXTREMELY simplistic. I mean look at Apple’s- It’s literally an apple with a bite out of it. Or how about McDonald’s? That simple golden M has paved the way for it’s iconic nickname, “The Golden Arches”. Your logo shouldn’t match the same amount of detail as a medal or a family crest. I know we all have that urge to ad more, but it can be overwhelming to the end-viewer. Remember, the purpose of your logo is to remind potential customers of your product and keep the branding in their heads. Yes you need to be unique enough to stand out, but you don’t want your design to be overlooked due to an excess of noise.
Black is the New Black
Every single logo you create needs to look amazing in black and white before you associate it with your branded colors. Sometimes you won’t have the option of displaying or printing your logo in color, and you need to make sure it’s still visible. Even though I now use a particular shade of pink for this blog’s logo, I initially created it in black. Since my final product looked crisp, noticeable, and simple enough, I decided to move forward with the colored version. I have the raw and exported files for my black and white logo, my standard logo, and the inverse color palate of my logo, since I never know when I’m going to need to use a different version for any branded media of mine. I would highly suggest you do the same thing!
Make Sure It’s Scalable
This is absolutely necessary for any vector graphic you make! If you need to learn more about the difference between photos and vector graphics, you can read this blog post I wrote about print media a few weeks ago. Vector graphics are amazing because they are SCALABLE. Scalable means that you can increase or decrease the proportionate size of your graphic without any loss of quality. I personally prefer using Adobe Illustrator for my vector graphics, since it’s an industry standard in the graphic design world. I know buying a subscription of Adobe Creative Cloud can be expensive, so try to either get your hands on a 30-day free trial or find a site that’ll give you educational discounts! I’ve saved over $100 a year on my subscription through http://store.collegebuys.org. Again, make sure you save the raw file (.ai, etc.) of your graphic so that you can export it to whatever size you need at any time you need it.
At the end of the day, you want to make sure your logo somehow matches your brand’s identity. If you’re in the B2B space or you’re in a more serious-minded industry, you might want to have a logo with sharper edges and sans-serif font. If you’re in more of a laid-back industry, you might want a more rounded graphic with a serif font. This is where having a good eye for design and using your intuition comes into play! Also, does your brand have a certain hexadecimal color guide or a certain font associated with it? Well, it should! Try to incorporate these elements into your logo to tie everything in together.
Logo design is an art form in its own and has many guidelines and rules for creating a great piece! I hope these tips help you and please feel free to reach out if you have any questions!
Infographic of the Week:
Question of the Week:
What is your favorite logo?